# CRM · Customers

Bring leads, customers, and follow-ups together so your team knows where interest comes from and what to do next.

> Runlume provides platform capabilities, independent business apps, and professional services that can be combined as needed. Features, allowances, and delivery scope follow the selected plan or service agreement. Official apps can be selected independently; collaboration follows configured integrations and authorization boundaries.

Original page: https://runlume.app/en/products/crm

Business apps · Runlume · Subscription / private deployment

See platform pricing

- Leads and customers

- Follow-ups and collaboration

- Opportunity management

Industries: Cross-industry · Retail & trade · Professional services

Tags: Customers · Connected business

## Business systems, ready for private deployment.

Choose a subscription or deploy business systems on company-managed servers or private clouds and connect to Runlume. Manage business databases independently and exchange data through explicit grants. System collaboration and Agent calls respect tenant and permission boundaries.

Software licensing, deployment, implementation, maintenance, upgrades, platform services, and resource usage for private deployments follow the selected agreement.

## Connecting leads, customers, and follow-up.

### Does CRM acquire leads or manage customer relationships?

CRM manages existing or permissibly collected leads, customers, follow-ups, and opportunities so teams can track sources and next steps. Provisioning CRM does not automatically supply prospect lists or guarantee conversions or sales.

### What should be checked before moving customer records into CRM?

Confirm data sources and usage permissions, then review fields, customer identifiers, duplicates, owners, and visibility. Migration method and effort depend on the existing data and integration scope. Validate mappings and results with authorized samples before the full migration.

### How does CRM connect with customer order records?

Within the account’s authorized scope, customer identifiers and APIs link the relevant order information so follow-up can reference transactions and fulfilment. CRM and Orders retain responsibility for their own records and permissions; databases are not merged to enable unrestricted sharing.

## Related pages

- [Platform](https://runlume.app/en/platform)
- [Official apps](https://runlume.app/en/apps)
- [Developers](https://runlume.app/en/developers)
- [About Runlume](https://runlume.app/en/about)